What is Linktree and how does it work?

Most people meet Linktree as a tap in someone else's bio, long before they think about making one. So this starts with what the page is and how it works, and only gets to selling and fees after that.

What is a link-in-bio page?

A link-in-bio page is a single web page made to sit behind the link in a social media profile. Instead of picking one thing for your bio to point at, you point it at a page that lists them all: your latest video, your newsletter, your shop, your podcast.

A visitor taps the link in your bio, lands on the page, and taps again on the thing they came for. Most of these pages look alike: a photo, a name and a short stack of buttons, one for each link. They are built to be read on a phone, because that is where the tap happens.

The useful part is that the bio link itself never changes. You put it in your profile once, and from then on you change what sits behind it on the page. Linktree is one of several tools that build these pages, and some of them can also take a payment. Which link in bio tools have a real checkout sets that group side by side.

What is Linktree used for?

Mostly for running a link-in-bio page, and more and more for selling from it. The plans show what people use it for.

On every plan, Free included, you can build the page, collect email addresses and sell digital products and courses. Starter at $8 a month personalizes the page and adds basic analytics. Pro at $15 removes the Linktree branding, unlocks custom themes and advanced analytics, and adds mailing list integrations. Premium at $35 adds dynamic links and smart routing, data export, social media scheduling and unlimited Instagram auto-replies, along with a 0% seller fee.

So a typical Linktree is a front door: links to someone's content, a box to join their email list, and perhaps a product or two. Most of what the paid plans add is about the page and your social accounts rather than about selling.

How does Linktree work?

You build one page, then put its link in your bio. In order, it runs like this:

1. Sign up and pick a plan. Free is a complete product if all you want is a list of links.
2. Add your links. Your video, your shop, your newsletter. Products and an email sign-up go on the same page.
3. Copy the page's link into your profiles. The same link works in any bio that takes one.
4. Change the page, not the bio. A new video or a new product goes on the page, and every profile pointing at it picks up the change.

If you never sell anything, that is the whole of it. The plan you pick decides how the page looks and what analytics you get: basic on Starter, advanced on Pro.

Selling adds one more step. You connect Stripe, add a product, and set a price. The buyer pays by card through Stripe, and Linktree's seller fee and Stripe's processing are taken from the sale automatically.

What can you sell on Linktree?

Digital products and courses, on every plan including Free. Linktree's pricing page sets its seller fee on exactly those two things, and its guide to selling digital products says a product can be priced anywhere from $1 to $10,000.

Courses on Linktree are powered by Kajabi, and the same seller fee applies to a course as to a file.

Two things to know before you plan a launch around it. Selling is open in a listed set of countries rather than everywhere, so check yours is on the list first. And the seller fee depends on your plan, so the same $20 product costs a different amount to sell on Free than on Premium.

How much does Linktree cost?

Linktree is free to start, and its paid plans cost $8, $15 or $35 a month for a US visitor, or $6, $12 and $30 a month billed yearly. Linktree's pricing page shows prices in local currency, so they vary by region. If you sell, the plan also sets the seller fee: 12% on Free, 9% on Starter and Pro and 0% on Premium, with Stripe's 2.9% + $0.30 on every plan. What Linktree costs, plan by plan works out which plan is cheapest at each level of sales.

How do you get paid on Linktree?

Through a new Stripe account that Linktree creates for your store. When you connect Stripe, Linktree sets up that account even if you already have one. The money from a sale is available in it right after the purchase, and you choose daily, weekly or monthly payouts to your bank.

Linktree's fees are deducted automatically and are not refundable. So if you refund a buyer, the fee on that sale stays spent.

You are the seller of record. Refunds and chargebacks are handled in the Stripe dashboard, and disputes are yours to answer. That is the normal position on platforms that pay you directly, Stakk included.

The new account is the part worth knowing. It sits apart from any Stripe account you already run, and which platforms let you use your own Stripe account explains why that tends to matter later rather than on day one.

What does Linktree not do?

Linktree does not sell a second item with the first. Linktree lists no order bump, no upsell and no funnel on any plan, Premium included, so each sale is one product and one payment.

A few other limits are worth knowing before you build on it:

• No existing Stripe account. Linktree creates a new one for the store rather than using yours.
• No 0% fee on its own. The 0% rate comes only inside Premium, bundled with the scheduler and the routing tools.
• Branding on the lower plans. The Linktree branding stays on the page until Pro.
• Not every country. Selling is open in a listed set of countries only.

If an order bump is the thing you are missing, Beacons has one on its $30 plan, and our Linktree and Beacons comparison sets the two side by side.

When would I send you somewhere else?

If you want the page, Stakk is the wrong choice and Linktree is the better fit. Stakk has no link-in-bio page builder, no link list and no themes, and it has no tips, no memberships, no subscriptions, no course hosting and no booking. It takes US dollars only, and nothing on it can be priced above $999. Linktree also beats Stakk per sale once you are on Premium and selling enough to cover its $35: on a $20 product that happens at about 22 sales a month.

On price alone, two more beat us. Whop takes 2.7% + $0.30 a sale with no monthly costs, and Systeme.io charges 0% on its free plan.

Want to keep your Linktree and sell through Stakk?

You do not have to leave Linktree to sell somewhere else. Keep the page and point its buy button at a Stakk product. Stakk costs nothing a month and takes from 10% + $0.50 a sale, card processing included, and the money lands in your own Stripe account. What it adds is the part Linktree's plans do not list: the order bump rides the same charge as the product, so it carries one fee rather than two, and the upsell after payment is one tap against the card already on file.

Start selling on Stakk, free